Keywords Required Exhibition @ Gr_und BERLIN
keywords_required
A group exhibition with Yann Vanderm, Pauline Payen, Elena Katz and Ssmidd
01-22.07 2017
Thu-Sat 4-7 pm
Vernissage 30.06.2017 – 7 pm
Performance by Elana Katz
Finissage 22.07.2017 – 7 pm
Performance by Pauline Payen
This project has been supported by Fondation Nationale des Arts Graphiques et Plastiques.
“The majority of gallery visitors are art enthusiasts, casual visitors and vernissage guests – in other words nice-to-have visitors – and collectors and art professionals form only the minority” of the public. (M. Resch, Management of art galleries, 2015)
According to the report of GmbH 2017, more than 70% of the exhibition visitors are less interested in the presented artworks and their concepts or in an exchange with artists than in the probability to meet curators and gallerists that can push their career; not to mention the possibility of getting cheap drinks.
These facts make us, curators, think twice about which artists and works to present in a proper conceptual direction, in order to create a meaningful and coherent group exhibition.
The serious question we might ask now is what makes an exhibition more meaningful than another? According to which criteria should an art show be evaluated? The numbers of visitors? The profit of the sales of drinks at the bar and of artworks? The feedbacks from art critics and audience? The smile on the curators’ faces?
In the group show “keywords_required” we propose to artists, art lovers, collectors and nice-to-have visitors to question what motivations lead the public here and what information they receive. To evaluate the meaningfulness of the exhibition, we selected a list of conceptual keywords that permitted us to set up a sample of artists who are likely to reuse and reinterpret them, to find out if these are transmitted to the public.